SaaS companies sell trust as much as they sell software. Enterprise buyers ask about security posture and compliance readiness before they'll sign — and your own application changes fast enough that a one-time answer goes stale quickly.
What you're likely juggling
•Answering security questionnaires without a dedicated security team.
•Cookie consent and privacy compliance across customers in different jurisdictions.
•Customer data passing through APIs, logs and increasingly AI features.
•Knowing whether a release broke a critical customer-facing flow before a customer tells you.